Geography is a fundamental subject at the secondary level of education. The subject is not only
relevant to students who intend on pursuing Geography as their career path but also to those who
only pursue it at the secondary level of education. The main purpose of the study was to Analyze
School based factors influencing students in the selection of Geography subjects in public
secondary schools in Luanda Sub County, Vihiga County. The study aimed to establish how
school culture influences the students in the selection of Geography as a subject. Also to examine
how future career aspirations influence students in the selection of the subject. The study also
aimed at suggesting a way forward for factors influencing the selection of Geography as a
subject in public secondary schools in Luanda Sub County, Vihiga County. The social cognitive
theory of Albert Bandura guided the study. The research adopted the descriptive survey design
and use of quantitative approach. Data was collected using self-administered questionnaires. The
study targeted all geography students and Geography teachers in public secondary schools in
Luanda Sub County, Vihiga County. The stratified sampling method was used to come up with a
sample size of 120 students and 10 teachers. The Statistical Package for Social Sciences version
21 (SPSS) was used to analyze the data. Findings indicated that school culture plays a crucial
role in subject selection, with majority of students acknowledging parental influence and
agreeing that subject orientation programs impact their choices. Additionally, a larger population
of students identified career prospects as a major motivator, with Geography being perceived as a
subject with numerous job opportunities. Teaching methodologies were also found to influence
students' interest, with interactive methods such as demonstrations and discussions enhancing
engagement. Moreover, more than half of the students reported a lack of adequate teaching
resources, such as maps and atlases, as a challenge to effective learning. The study recommends
that schools implement structured career mentorship programs, improve access to learning
materials, and adopt innovative teaching strategies to increase students' interest in Geography.
Additionally, policymakers should incorporate subject selection guidance in the curriculum to
help students make informed academic choices.